REFFIM -  Resource Efficiency Management for SME

Project Manager

Prof. Dr. Mario Schmidt

Project Duration

until Summer 2010

External Source

Ministry of Environment Baden Wuerttemberg

Project Description

Resource efficiency resounded throughout the land – but despite high efficiency potential and associated cost savings it is no topic that runs by itself in German companies. REFFIM aims therefore for the component of public communication. The project investigates the orientation of measures to be realized by companies (in particular SMEs) and there by the relevant target groups (in particular executives). From this an efficiency marketing concept shall be developed, which picks up new approaches from so called business campaigning. Furthermore appropriate means and information offers will be developed and provided.

Project Members

Dipl.-Ing. (FH) René Keil; Dipl.-Betriebswirtin (FH) Nathalie Leschke

Publications

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Degree Dissertation

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URL

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